Coinbase is making waves again and this time, the moves are bigger than ever. At its third-annual State of Crypto Summit in New York City on June 12, 2025, the company unveiled a slate of announcements that position it as a central player in the evolving crypto economy. From an e-commerce partnership with Shopify to a brand-new credit card with rewards in Bitcoin, Coinbase is taking bold steps to expand its ecosystem, attract new users, and push the boundaries of crypto’s real-world utility.
Here’s a look at the five biggest updates from Coinbase’s landmark week, and what they mean for the future of the industry.
Shopify Partnership Brings Stablecoin Payments to E-Commerce
Coinbase kicked off its post-lunch announcements with one of its most impactful developments: a partnership with Shopify to offer USDC payments on Base, Coinbase’s Layer 2 blockchain. The announcement was made by Shopify CEO Tobias Lütke, who also happens to sit on Coinbase’s board.
Thanks to the collaboration, Shopify merchants in 34 countries will now be able to accept stablecoin payments directly through Shopify Payments and Shop Pay, powered by Stripe Connect. Early access began on the day of the announcement, with a full rollout expected over the coming months.
This move is a major step forward for crypto commerce. By enabling low-cost, near-instant settlement via USDC on Base, Coinbase and Shopify are making stablecoins a viable option for global retail transactions. The timing also aligns with Stripe’s acquisition of crypto wallet infrastructure provider Privy, an early investment of Coinbase, signaling deeper integration of crypto rails into mainstream fintech.
Read more about Stripe’s acquisition of Privy here!
Coinbase Credit Card Offers 4% Back in Bitcoin
Perhaps the flashiest product reveal of the day was the launch of Coinbase’s new American Express-powered credit card. This isn’t just any credit card, it’s the first-ever crypto credit card issued by Amex, and it comes with some eye-popping incentives.
The new Coinbase One Card offers up to 4% cashback in Bitcoin, but it’s currently only available to subscribers of Coinbase One, the company’s paid membership program. Coinbase noted that the annual fee for Coinbase One will start at $49.99/year, and that users can unlock the full 4% cashback tier by holding more digital assets on the platform.
Made of sleek metal and engraved with the Bitcoin genesis block, the card isn’t just a payment tool, it’s a statement of allegiance to crypto. This product marks another big step in bringing crypto rewards into everyday financial products, helping bridge the gap between traditional finance and digital assets.
Onchain Integrations Expand DEX Access via Base
Coinbase also unveiled plans to expand onchain trading functionality within its main app by integrating decentralized exchange (DEX) trading on the Base network. This means that users will soon be able to trade thousands of onchain tokens very soon after they launch directly through Coinbase, without needing a separate Web3 wallet or third-party DEX.
This update comes with some tradeoffs. Coinbase also announced that it will be retiring its stand-alone Web3 Wallet product on June 30, 2025. While the new integration will offer a simplified user experience, some in the DeFi community noted that the retired wallet previously offered deeper access to onchain tools like lending markets and staking protocols.
Still, this move underscores Coinbase’s intent to bring more DeFi activity under its roof, creating a more streamlined and accessible user interface for everyday traders, especially those new to Web3.
Coinbase Business: Crypto Infrastructure for Companies
In one of the most enterprise-focused announcements of the summit, Coinbase introduced Coinbase Business, a soon-to-launch platform designed specifically for startups and small-to-medium businesses that want to leverage crypto in their operations.
Coinbase Business will offer companies the ability to:
- Send instant global payments using crypto.
- Securely custody and trade hundreds of tokens.
- Earn rewards on idle USDC balances.
- Integrate easily with popular accounting tools.
- Automate workflows via API infrastructure.
The product is intended to modernize financial operations for firms paying international talent, dealing with high card issuer fees, or seeking a crypto-native treasury strategy. The service is expected to launch later this year, and interested businesses can now join the waitlist.
With Coinbase Business, the company is taking aim at Stripe, PayPal, and even legacy banks, offering a crypto-native alternative that could simplify everything from payroll to cross-border payments.
Perpetual Futures Coming Soon for U.S. Traders
The final major update from Coinbase’s summit addressed one of the most anticipated developments in the U.S. crypto trading landscape: futures regulated perpetual.
Coinbase confirmed that it will soon offer CFTC-compliant perpetual futures to U.S. traders. The company had been teasing this move for several months, and the announcement comes just weeks after CFTC Commissioner Summer Mersinger suggested that such products could be approved “very soon.”
This would mark a significant shift for U.S.-based traders, who have largely been excluded from the high-leverage derivatives markets that dominate overseas crypto exchanges. With Coinbase’s reputation and regulatory alignment, it may become the first major U.S. exchange to offer legally compliant perps, unlocking a new revenue stream and expanding its competitive reach.
TL;DR: Here's everything we announced yesterday at the State of Crypto Summit in NYC. pic.twitter.com/I36bNoTj8J
— Coinbase 🛡️ (@coinbase) June 13, 2025
A Political Moment: Trump’s Crypto Endorsement
Adding a political twist to the summit, the event opened with a pre-recorded 90-second message from President Donald Trump, who criticized the Biden administration’s regulatory stance and vowed to pass the GENIUS Act, a bill aimed at supporting dollar-backed stablecoins and U.S. crypto leadership.
Trump’s message signaled that crypto policy could become a central issue in the 2024 election cycle, and that Coinbase’s strategy may increasingly include political engagement to ensure a favorable regulatory climate.
Conclusion: Coinbase Sets the Pace for Crypto’s Future
With five major announcements in a single week, Coinbase has made it clear: it’s not just surviving the crypto winter, it’s thriving in the spring.
From powering stablecoin payments across Shopify stores to launching the first crypto credit card with American Express, Coinbase is actively building the next layer of infrastructure for both retail and institutional users. Its push into DEX integrations and business services shows a clear intent to make crypto more accessible, functional, and powerful than ever before.
